CALLING THE MANAGER

We are hypnotized by neoliberalism and we are also so immersed in the propaganda of the rich and the powerful that we internalize their worldview. I rarely watch television but when I do, I am amazed at the commercials. They are a form of propaganda more insidious and ubiquitous than any 20thcentury dictatorship’s. One thing I have always found kind of astounding about commercials is that they depict a world in which the subject, the “I”, is virtually always from the wealthy classes, whereas obviously only a small percentage of real people are wealthy. It makes us identify with those people.